Chris began life in the countryside outside Marlow, Buckinghamshire, attending Bournemouth University before moving to London. After five years of study, six years managing three diverse successful SME's in the City of London and then 4 years as Partner and Director of Coconut Creatives, Chris has developed a keen awareness of ROI.
"The most important thing in business is profitability and I know that a marketing culture leads to increased profitability. Marketing isn't just about PR or advertising it affects every aspect of your business. From the receptionist directing calls, to the labels on your packaging. You must consistently communicate a clear defined message to all stakeholders focused on your 'unique selling point'. This differentiates your product or service offering from the competition providing you with an advantage which allows you to charge more money and be more profitable, simple!"
The Spare Time Stuff
The word 'active' sums Chris up. Twenty years of hockey, windsurfing, mountain biking, walking, swimming, diving, running (the list goes on) have developed a driven competitive nature. "I know exercise is important for your physical health, but I also strongly believe it clears the mind and allows for better and more focused decision making," says Chris.
The Brainy Bits
Chris is a fully qualified Chartered Marketer and active member of The Chartered Institute of Marketing and holds their highest qualification a Professional Postgraduate Diploma in Marketing. He has a degree in Marketing from a technical, design and business focused education.
“I view my clients’ businesses at a holistic level considering their resources and limitations alongside creative ideas. I recommend strategies that I know have a good chance of being manageable as well as successful,” explains Chris.